Using professional SEO services is the best way to optimize a website and get Google and other search engines to rank it in the top positions, causing your traffic to increase significantly.

Without uncertainty, SEO positioning is one of the most important digital marketing strategies.

It allows you to increase visibility and increase the number of visits from search engines (organic traffic). Ultimately, SEO means more opportunities to convert leads into customers.

Why do I need SEO?

Surely you have already heard something about SEO, and you are among the many brands, companies, or people who know (or think they know) that they need SEO to match or surpass their competitors.

Without a doubt, the power of SEO is excellent, and it has now become an essential part of a company’s visibility.

However, its operation is different for each online business, so many wonders why I need SEO on my website? Will it improve the figures in my business?


If you are already clear that SEO will improve the searchability and visibility of your website.

Still, you have doubts about the real value it offers and its importance for your business. Then, we invite you to continue reading.

Why is SEO Important?

SEO is essential because it types your website more helpful to users and search engines.

To increase your website’s position in search results, examine your online inquiries and make sure it appears on the first page of the search engine.

When a user searches for information about your company, you want your website or sections of it to appear in the top few results.

Is SEO Necessary for all Businesses?

Yes, in most cases, SEO is necessary to improve business sales. If your business’s services need to be found by users typing search queries, then SEO should be a priority on your website.

Although SEO is always an essential part of web business, there are some situations where it may not be necessary:

For example, if the page is only dedicated to internal employee training or successively the business.

Suppose you are looking for immediate leads. It is vital to keep in attention that SEO is a process that does not offer results overnight. It requires a lot of patience, strategic planning, good execution, and continuous administration.

Reasons Why you need SEO

If you own a commercial or run a website of any kind, you want to drive more traffic to it.

Therefore, SEO is essential because it specifically aims at improving the online presence, traffic, and end goals of a website.

Apart from its importance, there are a few reasons why you should consider implementing excellent SEO on your website.

First, organic search is typically the primary basis of website traffic. Organic search is, for most businesses, an essential part of website performance, as well as the funnel through which the user you are trying to attract will arrive.

It’s important to remember that Google owns 75% of the overall search market. Although all search engines are essential to achieve good brand visibility, you must follow the leader’s guidelines.

Google, the most visited website, is also the most popular email provider globally (with more than a billion users). In addition, YouTube is the second largest search engine.

Being highly visible is an essential point with Google and other search engines; this will ensure more clicks your link and work favor the brand. Quality SEO is the key to the most organic traffic.

SEO is a Long-Term Strategy

In most cases, the fruits of SEO cannot see overnight. Typically, a noticeable impact expects in the first year of action, but many such efforts will have an effect that lasts for several years.

As the market evolves, more websites decide to implement SEO techniques, and several of them are constantly changing.

Even a site that hasn’t implemented many intense SEO recommendations will get better at the basic optimization practices that a simple website employs and increase the user experience.

On the other hand, with proper SEO analysis, you can stay on the first page of search results for years without spending any money in the future.

The more time, effort, and SEO budget you invest in your website, the longer your page will position and better long-term results.

SEO Benefits

As stated above, SEO affects the quality of your website, having a direct impact on the success of your business.

A website with well-established and executed SEO benefits from a greater possibility of traffic; at the same time, it will receive more free advertising from search engines.

To make it a little clearer, we are going to review some benefits that we can obtain by performing a good SEO optimization of our website:

Increased Traffic

The more keywords a website uses, the more traffic it will receive. Hence, the great importance of being first on the results pages.

According to a study carried out on the CTR (Click Through Rate) in the classification of advanced websites, it was possible to establish the percentage of clicks received by websites located in the different positions of Google search pages.

The first position has an average click rate of 27.5%. Therefore, if you rank first, for every 100 times the term searches, you will receive between 27 and 28 visitors.

But, of course, the further you are from the first position, the fewer visits will be.

Improved Visibility

Again it is essential to highlight the role of keywords in website ranking. The earlier you are to the top spot, the more visible your brand will be to potential customers.

According to statistics, a person must encounter the brand 5 or 7 times to be able to remember it and use it several times.

SEO is a direct driver of improving visibility and impressions in search engine results.

Credibility and Trust

Any knowledgeable SEO aims to lay a solid foundation for a website for a clean and practical user experience.

In addition, making your web page easily discoverable in search will build more trust and credibility in your brand and its digital properties.

Establishing authority will give many benefits to a brand; for this, it will be necessary to carry out several digital optimizations.

But, for apparent details, it is impossible to build trust and credibility overnight.


Positioning a brand can become a complex, expensive and chaotic job when you don’t know how to do it, even more so when you don’t know how to attract consumers and offer random things.

The more people visit your site, become familiar with your business, and place an order. Then more people are likely to come back and tell their friends about your brand.

SEO helps your website increase rankings, attracting a large amount of traffic.

A good SEO offers you the possibility of improving your campaign and making yourself memorable.

With the proper use of your resources, when users look for any of your services, they come directly to you.

It Matches you with Great Competitors

It is difficult for any new or small business to compete with long-established giants and well-known Internet users.

But with good SEO, you can help them move forward and even take on these organizations.

Small businesses have the potential to be more agile, focus on longer-tail keywords, have an improved user experience, and target their services to the groups of people they want to reach.

It’s more strategic, whereas larger organizations need to close down more.

It allows you to Reach the Audience you Want

With the use of SEO, any audience can achieve. With the right keywords and experienced SEO, advertising won’t be necessary, and you can avoid huge costs.

No other medium allows you to get an audience quickly, whether local, regional, national, or global.


Finally, SEO can be considered a “new age” marketing technique. But beyond being an option to increase clicks on your website, it is essential to improve the presence and popularity of a brand.

Especially considering that the competition will continue to expand and grow, SEO becomes necessary to be superior in the middle.

Therefore, beyond the reasons mentioned above, SEO should apply to most businesses.