John Reed Fitness: It took me a moment to realize how surprisingly lively things were on a Tuesday afternoon at John Reed, given that the grand opening of the Dallas fitness club was still days away.
I was too distracted by the spectacle – the Tulum-inspired interiors, the towering cyborgs of Adam and Eve, and the mood-setting light displays. There’s a lot to take in beyond gym equipment. It’s an atmosphere.
John Reed’s team attributes the gym’s early buzz to a video posted to Instagram last week offering a glimpse of the 30,000-square-foot space.
“It was like wildfire after that,” an employee explained as we descended into the main fitness club area (club being the key word).
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For $100 a month membership fee, the 33,000-square-foot club, located in the South Park neighborhood of Los Angeles, offers cardio, free weights, functional and machine strength training and boutique-style classes such as cycling, HIIT, Pilates, barre, dance and yoga.
Members of Los Angeles’ John Reed gym get unrestricted access to changing rooms, social retreats, saunas, and sleep rooms. The company, which is renowned for its opulent style, has launched fitness centers in Budapest, Prague, Paris, and London.
John Reed Dallas, occupying the former Gold’s Gym at Preston Center, is the brand’s second US location, which will celebrate its official grand opening on Saturday, February 26, with free mimosas and Poizon Ivy at the DJ booth.
“I’m so excited for the people of Dallas to experience John Reed,” John Reed Dallas club manager Alex Knies said in the announcement.
“From the moment our members walk in, they are supported by our exceptional team and have access to a variety of training opportunities. This is just the beginning.
Our goal is to create memorable experiences with great music , impressive lineup and fascinating interiors, all the ingredients that truly make John Reed an unrivaled fitness environment and something not seen anywhere else.
The club offers gym80 equipment as well as free weights, a functional training area, machine weight training, cardio, unlimited group classes and cycling. Group exercise classes include John Reed’s signature class, Boost Club, which is a HIIT-style class with DJs, who sit in a cabin built into a mirrored classroom.
The German company RSG Group, which bought Gold’s Gym in July 2020, opened a John Reed Fitness center in Los Angeles, its first club in North America. RSG Group has 15 other brands in addition to John Reed and Gold’s Gym, including McFIT, Cyberobics and High5.
Reflecting ethnically diverse surroundings, each of John Reed’s 31 worldwide locations offers a distinctive fusion of club atmosphere and utilitarian design. The Los Angeles club has original artwork by well-known artists and presents a safari-themed experience with creative design elements.
Combining hi-fi and fitness, the body-rock club hosts live DJs, local and international, five sets a week. For even more fun, JOHN REED’s signature DJ-led workout, Boost Club, is a group class experience led by a live DJ and trainer.
The workout combines the best of strength, agility, endurance and core training and sets them to the beat and beats of music to move and motivate.
“Life is Too Short for Boxing Gyms”
Not just an ordinary gym, JOHN REED is an immersive international fitness club that features unexpected design elements, music programming with live DJs, and high-end equipment waiting around every corner.
Step into one of 31 JOHN REED locations worldwide and be prepared to be inspired by eclectic interior design influenced by local artists, cultures and the city’s urban metropolis.
Members have access to studio workouts, boutique-style cycling, free weights, cardio, barre, Pilates, yoga, and a variety of equipment.
With more than 6.4 million customers across gyms and studios as well as digital services, RSG Group is the global leader in fitness and lifestyle.
RSG Group’s forward-looking portfolio includes 17 strong and innovative brands, including Gold’s Gym, McFIT, The JOHN REED Family (JOHN REED Fitness Music Club, JOHN REED Women’s Club, JOHN & JANE’S, THE REED), High5, CYBEROBICS , Qi², McFIT MODELS and PEARL Management.
Additionally, international management agency TIGERPOOL leads selected designers and artists to success, from fashion brand MARCELL VON BERLIN to street art collective RON MILLER and bandleader Gerd Schaller.
RSG Group’s ideas constantly set new benchmarks and drive momentum far beyond the realms of fitness, lifestyle and design, as it strives to constantly develop new areas of business.
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